Exemplary Review Sites
Most internet sites keep explaining to potential businesses on the need to have online reviews for their work. Included in the list of companies reviewed on sites are B2B companies, B2C companies
Amazon customer review site tops the list of internet review sites. Having names along the reviews helps in avoiding unnecessary reviews. Firms whose products are listed also have space to respond to the reviews. The site was one of the earliest online storage that permitted users to post reviews regarding products on display.
In 1995, the company started allowing users to review products and services available on its site. The information provided by the site shapes the buying decisions of most reviewers and consumers. Consumers are used to reviewing products on Amazon even they bought it elsewhere provided it is sold on Amazon.
With the exception of pharmaceutical and gasoline products, the rest are found on Amazon. Therefore, other interested buyers review the products on Amazon before making a decision on purchasing.
The differentiating factor between two products i.e. one bought and the other left lies in two things namely the shining gold stars and reviews by those who have used the product before. Amazon has a five start rating-grade for customers to allocate. Subsequently, Amazon breaks down the ratings into percentages based on reviews given by consumers putting every star in mind. Based on stars given to the products, the website arranges the reviews as most helpful reviews and most recent reviews.
Immediately after the Amazon customer review we have the Angie’s list. The website is directed towards service businesses in the US. The services are available to those who pay for it only. To access the website, consumers must pay what the company asks for. Reviewers are paid up members. Customers have every reason to use the site due to the value they get in return.
The site allows reviewers to rate their products on scale ranging from A to F. Reviews are well-thought out. Raving and ranting reviews available in other free review sites are not found on Angie’s list. Furthermore, they are not anonymous. Fake opinions and misrepresented views are kept of due to address and name attachments. It is a two-end forum as firms are allowed to respond to reviews about their products.
The other best review site is Choice. This is an Australian site. Community members fund these site. It is different from other sites as it conducts independent tests on products and services and gives its reviews. Although other options are available, most of the reviews are as a result of independent reviews by Choice. Other duties are listing buying guides and developing product comparison. Users are also allowed to rate the products available on site.
Find Trustpilot is an additional site for reviews. Trustpilot continues to grow since it was established. The community in Denmark funds and drives the site. It has now expanded to 65 other countries outside Europe. The US is one of the countries where consumers enjoy these services. Companies all over the world have a platform where they collect their reviews proactively.
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